Commonsense Direct Marketing (Professional Paperbacks)

Type

Book

Authors

Drayton Bird

ISBN 10

0749425849

ISBN 13

9780749425845

Tags

Direct, Global, Research

Description

In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to:- Get and keep customers- Create sales packages and offers that sell- Select the right products and services for a direct marketing campaign- Track and evaluate resultsIn his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing. - from Amzon

Number of Copies