Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business (Penguin business)

Type

Book

Authors

J.H. Davidson

ISBN 10

0140256911

ISBN 13

9780140256918

Tags

Marketing, Sales & Selling

Description

This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation. - from Amzon

Number of Copies