What Customers Like About You : Adding Emotional Value for Service Excellence and Competitive Advantage

Type

Book

Authors

David Freemantle

ISBN 10

1857882016

ISBN 13

9781857882018

Tags

Management & Leadership, Advertising, Consumer Behavior, Marketing, Customer Relations, Skills

Description

Over the last two years David Freemantle has studied hundreds of companies around the world to discover how they achieved their competitive advantage. In What Customers Like About You he reveals the secret of their success: emotional value (e-value). - from Amzon

Number of Copies