Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

Type

Book

Authors

Caples

Hahn

ISBN 10

0130957011

ISBN 13

9780130957016

Tags

Advertising, Education & Reference, Business

Description

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. - from Amzon

Number of Copies