The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.Boosting your company's sales is essential if you're going to make a success of your business. This revised edition of Bob Gorton's Boosting Sales covers:- Looking at your current sales and working out where you want to go next- Making sure you're meeting a need- Playing to your strengths- Looking at your prices (and how you present them)- Talking to and nurturing your existing customers- Looking for new customers- Responding promptly to prospects- Improving your post-sales service- Working to guarantee repeat sales'a great little package' - The Bookseller - from Amzon