Creating Passion Brands: Getting to the Heart of Branding

Type

Book

Authors

Helen Edwards

Derek Day

ISBN 10

0749443707

ISBN 13

9780749443702

Tags

Advertising, Product Management, Research

Description

Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with - from Amzon

Number of Copies